Scaling to $46,487.44 in Sales with Just 13.89% ACoS

Client Problem:

The brand was struggling with inefficient ad spend, high ACoS, poor keyword targeting, and inconsistent sales and profitability. The campaigns lacked a structured strategy and were not generating efficient returns.

Our Solution:

1. PPC Campaign Overhaul
Restructured campaigns by separating high-converting, medium-performance, and exploratory keywords. Shifted focus toward long-tail, high-intent keywords and used automated and manual bidding strategies to improve efficiency.

2. ACoS Optimization & Budget Allocation
Implemented a profit-driven bidding strategy to maintain a low ACoS while scaling sales. Reallocated budgets toward high-ROI placements and eliminated underperforming keywords and placements to reduce wasted spend.

3. Strategic Sales Scaling
Leveraged holiday-season opportunities to maximize sales during peak periods. Optimized product listings with SEO-driven content, engaging images, and persuasive bullet points, while using influencer marketing and email promotions to support sales growth.

Results:

Generated $46,487.44 in total sales with 1,543 orders in a single month. Ad spend was $6,458.53, while ACoS remained at 13.89%, supporting profitable growth and efficient scaling.