Reducing ACoS from 181.43% to 49.07% in 5 Months

Client Problem:

The brand was struggling with an extremely high ACoS of 181.43%, excessive ad spend, poor returns, weak campaign structure, limited organic growth, and inefficient bidding strategies.

Our Solution:

1. PPC Campaign Optimization
Restructured campaigns by separating high-converting, testing, and exploratory keywords. Eliminated irrelevant and high-ACoS keywords and shifted focus toward high-intent, long-tail keywords. Implemented manual and automated bidding strategies to improve efficiency.

2. ACoS Reduction & Budget Optimization
Reduced spend on unprofitable campaigns and reallocated budgets toward top-performing ads. Monitored keyword performance and made real-time bid adjustments while focusing on high-ROAS placements.

3. Organic Growth & Listing Enhancements
Improved product listings with high-quality images, keyword-optimized content, and A+ content. Leveraged influencer marketing and social media ads to increase organic sales and improved customer experience and reviews to support higher conversion rates.

Results:

ACoS was reduced from 181.43% to 49.07% in five months, while total sales increased from $1,075.61 to $8,997.16. Organic sales contribution also grew, reducing dependence on PPC, and conversion rate reached 12.06% in October.