Product Listing Optimization for Increased Visibility

• Client Problem:

The product had low visibility and poor organic ranking despite being high quality. It was not reaching the target audience effectively and was getting low clicks and conversions.

Our Solution:

1. Competitor Analysis
Analyzed top competitors to identify ranking keywords and listing strategies.

2. Keyword Optimization
Researched and incorporated high-search-volume, relevant keywords into the product title, bullet points, and description.

3. Listing Enhancement
Improved product images and infographics and restructured bullet points to highlight unique features and benefits.

4. A/B Testing
Tested different titles and images and selected the highest-performing versions to improve conversions.

Results:

Within 30 days, the product moved from the third page to the first page for primary keywords. Sales increased by 45%, click-through rate improved by 20%, and ACoS was 40.74%