Meet the Founders of Derixio

Derixio was founded through the joint vision of Muhammad Usman (Founder & CEO) and Muhammad Sajjad (Co-Founder & Creative Director). Having both established successful careers as specialized e-commerce graphic designers and branding strategists, Usman and Sajjad identified a persistent gap in the marketplace.

Many growing e-commerce businesses and Amazon sellers were forced to navigate a fragmented creative landscape—hiring separate freelancers or generic agencies for listing design, packaging, website development, and digital marketing. This fragmentation resulted in inconsistent branding, delayed project launches, and compromised conversion rates.

Recognizing the need for a dedicated, single-source agency that combines high-end creative execution with conversion-focused strategy, Muhammad Usman and Muhammad Sajjad joined forces to establish Derixio as a specialized creative growth agency.

The success of Derixio stems from the distinct, complementary leadership roles fulfilled by its founders:

At Derixio, strategy and creativity operate in continuous synergy. When a new brand engages Derixio, the founders lead a structured collaboration process:

1. 1Strategic Consultation & Account Strategy: CEO Muhammad Usman conducts the initial business analysis, evaluating product category dynamics, competitor visuals, buyer demographics, and advertising goals.
2. 2Creative Direction & Visual Concepting: Creative Director Muhammad Sajjad translates strategic insights into visual concepts, defining typography rules, color schemes, visual layout structures, and graphic hierarchies.
3. 3Execution & Quality Assurance: Sajjad leads the design team during asset production, enforcing strict quality control protocols before final asset delivery.
4. 4Conversion Optimization & Review: Usman reviews deliverables against commercial conversion benchmarks, ensuring full alignment with the client's commercial objectives.

Under the stewardship of Muhammad Usman and Muhammad Sajjad, Derixio is guided by three core operational commitments:

• Factual Integrity & Professional Honesty: Providing realistic growth guidance, transparent communication, and authentic commercial strategies without exaggerated claims.
• Uncompromising Creative Quality: Maintaining high standards in visual design, typography, photo composition, and structural packaging dielines.
• Long-Term Client Partnership: Building lasting collaborative relationships with brand owners to support multi-year marketplace scaling.

Together, the founders direct an integrated range of 8 core agency services:

• [Amazon Listing Design](/services/graphic-designing): Main hero images, feature callouts, and conversion infographics.
• [Premium A+ Content](/services/graphic-designing): Custom EBC modules, brand storytelling layouts, and storefronts.
• [Brand Identity](/services/graphic-designing): Primary logos, visual brand manuals, color schemes, and asset kits.
• [Packaging Design](/services/graphic-designing): Print-ready dielines, product box artwork, and label design.
• [Website Development](/services/web-development): Modern custom websites engineered for speed and responsiveness.
• [SEO Strategy](/services/seo-content-strategy): Technical SEO, content optimization, and search authority.
• [Digital Marketing](/services/digital-marketing): Multi-channel growth campaigns and promotional graphics.
• [Amazon Growth](/services/ecommerce-development): Advertising structure, campaign optimization, and ACoS management.

To learn more about our founding team, agency history, and service capabilities:

• Visit Muhammad Usman's Founder Profile
• Visit Muhammad Sajjad's Co-Founder Profile
• Read about our agency history on the About Us page
• Browse our service offerings on the Services Page
• Return to the Derixio Homepage